About Us

Hi! I’m Mel, Founder of 4THELOVE

As a mum of two young boys and a very busy career in the corporate world, I have always loved scouting new fashion and accessories for myself, friends and family which were great quality at an affordable price.

I started 4THELOVE with a passion to deliver a curated fashion experience, comprising of on trend fashion pieces for all women. I love sourcing the best items from all over the world for YOU. Each box has essential pieces curated to elevate your everyday look, every season. I work directly with tried and tested manufacturers and local brands, providing you with a high quality product and great price.

“I am beyond excited to finally share what I have been dreaming to bring to life for all women. My brilliant team and I have been working tirelessly to deliver a unique offering”

“My mission is to inspire and empower all women to live a life of style and glamour, in an accessible way.

I am NOT a subscription box company.


I want people to buy when it suits them with no strings attached. My high quality products and stellar service stands on its own two feet. I want to continue proving that on each and every interaction with my customers.

Over the years, I have carefully nurtured relationships with our manufacturing suppliers (local and abroad). I'm always on the hunt for new, exciting and innovative products. I love collaborating with brands to help bring the best box offering to our customers.

My monthly release of new products and items is related to the season, new items on trend and bringing together exciting collaborations with likeminded brands. Have ideas? Drop me a line through socials or via email. I want to continue being accessible and my products relevant to real people.

I’d be honoured to share this monthly experience with you!

Thank You & Love what you do

Mel and 4THELOVE Team